When you hear “Gojek app clone,” you instantly imagine a biker in a green jacket and helmet zipping through traffic. Such is the powerful impact that this brand has been able to make in such a short duration. If you are an entrepreneur just as strong headed and with a clear vision, this could be your application too.
But while the entire world is focusing on why you should have your own app like Gojek and this the place that you should buy it from, here’s a little information on one of the most important yet belittled feature of the app: Notifications.
So, what exactly is a push notification?
A push notification is essentially a knock on your digital presence’s door. It’s a message that pops up on a mobile device without any action from your end. It functions as an excellent tool for the app itself to reinforce its existence in the user’s device.
AI is taking big leaps in every direction. Push notifications haven’t yet reached their full potential in delivering highly customized alerts exactly when you need them. However, they do a great job of subtly reminding users that there’s an app on their device ready to offer a service whenever needed. Just in case.
Wouldn’t it be absolutely cool if you were discussing with your friend about taking a cab home and suddenly got a pop-up on your phone? It could tell you there’s a 10% discount on your next ride if you book within the next 5 minutes. Some people would call that scary because that would mean technology is way too aware! But yes, coming back to the point, sometimes getting that pop-up notification can help increase sales. It lets users know that you have something they might want.
How this feature work in an app like Gojek?
Gojek is a mammoth of an application. It has so many different services being offered under its umbrella that these little push notifications can be used in a million different ways. Each service can provide its own set of information to the users.
These notifications have to be used in the wisest of ways to ensure that you can capitalize it in the best way. See, if it’s your app, you want to make sure that your customers are attracted to the information you provide. This will encourage them to use your app, helping you make money. These notifications are an excellent marketing tool if you are creative enough.
Almost all apps have these features which bombard the users with unnecessary information like news, updates and offers that the user did not ask for in the first place. But if you know what your users like and what is the right time to shoot them, these notifications can really come in handy to soar up business with your Gojek app clone.